A Touch Of Red: Accessorise with THE colour of AW23

Monday, September 25, 2023

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Over the past month, we've began to see our fashion taste-makers foregoing classic black, brown and beige accessories in favour of one of the most talked about colours of the AW23 - bright red.

Sofia Richie chose a strapless black and white dress and paired it with a sleek black clutch and subtle earrings for the Proenza Schouler SS24 runway show during New York Fashion Week. Adding a vibrant touch to her ensemble, Richie opted for tomato red pointed toe slip-on ballet flats, showcasing a trendy approach to the color. This addition of the current season's boldest hue brought a playful twist to Richie's look while maintaining her signature elegant style.

During the late August launch festivities for Rhode's Strawberry Glaze Lip Treat, Hailey Bieber showcased an array of outfits that matched the theme. Enhancing her white dress, Bieber donned her red Manolo Blahnik mules, complemented by a red handbag and a touch of red nail polish. Embracing the trending cowboy copper hair color, Hailey incorporated various red accents to enhance her chic appearance.

Let's not forget one of fashions favourite Gen-Z it-girls. Emma's been a regular face at fashion shows for a few years now, but this season she attended her first Haute Couture fashion week. For the Thom Brown fall show, she sported the brand head-to-toe, pairing her all-white ensemble with bright red accessories.

Shop the trend


Saturday, September 23, 2023

This autumn, the fashion world is embracing a striking and bold trend: metallics. Shimmering fabrics, iridescent finishes, and metallic accents are taking center stage, infusing a futuristic and edgy vibe into the seasonal palette. From lustrous silver to gleaming gold, these metallic hues are adorning a wide array of garments and accessories, providing a modern and chic update to traditional autumnal tones.

Designers are incorporating metallic elements into both casual and formal wear, creating a versatile range of options. Metallic trousers, skirts, jackets, and dresses are making a statement on and off the runways, exuding confidence and glamour. Metallic embroidery and sequins are adorning evening gowns and cocktail dresses, adding a touch of opulence and drama to evening wear.

Accessories are not to be left behind in this trend. Metallic handbags, shoes, and jewelry are serving as eye-catching accents to complete the ensemble. Whether it's a pair of shimmering cowboy boots or a metallic shoulder bag, these accessories are elevating the overall look and giving it an undeniable edge.

This autumn, embrace the metallic trend to shine and stand out in a crowd. Whether you opt for subtle metallic details or go all out with a bold metallic statement piece, you're sure to turn heads and make a fashion-forward impression.

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Shop The Trend: High Budget 

Shop The Trend: Lower budget

The History and Debate Surrounding YSL's Branding

Tuesday, March 7, 2023

Saint Laurent is considered one of the most revolutionary and iconic brands of all time. In 1961, Yves Saint Laurent redefined womenswear.   He was inspired by the structure of menswear and the sense of power that came with wearing it. His approach was a celebration of gender fluidity that rocked the fashion world.  Since then, designers like Hedi Slimane and Alber Elbaz have interpreted Saint Laurent's vision for the company. Since 2016, Anthony Vaccarello has sat at the label's helm. 

YSL launched in 1961 with a logo designed by Ukrainian-born French painter Adolph Jean Marie Mouron, professionally known as Cassandre. Cassandre rose to fame during the interwar period by creating a Cubist and Art Deco style that became instantly recognisable. His posters advertised and celebrated the prosperous, modern lifestyles of the roaring 20's - drinking, innovations in transportation, and travel to fantastical cities. 

Jean Marie Mouron became one of the most influential graphic designers of the 20th Century and his work was in very high demand. Yves Saint Laurent knew that he needed his logo to convey the modernity and elegance he was bringing to fashion, and so in 1961 he commissioned Cassandre to design a logo that reflected this philosophy. 

It was perfect. Sensual, luxurious, sophisticated. The brand continued to use this logo for over 40 years.

But this was not the only identity that Saint Laurent had. Towards the late 1960's, society had evolved in such a way that the norms enforced by Haute Couture - or High Fashion - had largely become obselete. An increasing number of Women wanted to dress elegantly and affordably. The trendy, young Saint Laurent followed his passion to make clothing for everyone, not just the super wealthy. And so, in 1966 he launched Saint Laurent Rive Gauche at a more accessible price point, and in doing so pioneered the concept of ready-to-wear. 

The logo, which was designed in collaboration with perfume designer Pierre Dinend featured a tightly kerned Helvetica font and two red blocks. The overall design was in stark contrast to the elegance and luxury of the Cassandre logo, which when you consider the attitudes of the late 60's-early 70's was assumingly right on target. 

It was in 2012 that the controversy and debate surrounding Saint Laurents branding really began. This was the year that designer and commercial merchandising guru, Hedi Slimane was brought in as Creative Director to breathe new life into the brand and ignite sales. At the time, the brand had been suffering years of dwindling sales; no one was getting excited over Yves Saint Laurent. What upset people the most about Slimanes rebrand is his bold decision to scrap the 'Yves' from the brand name and design, leaving the house formally known as 'Yves Saint Laurent'  as it is now known 'Saint Laurent'. Fashion enthusiasts truly grieved over this change and many saw the move as disrespectful the Yves himself. In response to the uproar, Slimane claimed that the brands rename was not only symbolic of the new chapter that would commence under his direction, but as an ode to Yves also.

"Historically, Yves decided with Pierre in 1966 to name his revolutionary ready-to-wear 'Saint Laurent Rive Gauche,'" Slimane said in an interview with Yahoo back in 2015. "It was for him a distinctive sign of modernity, and a drastic change from the Couture label...Rather than 'dropping the Yves' the restoration of a spirit of Couture was intended a few years down the line…With the House now completed, the two names exist as they always did historically, next to the monogram designed by the artist Cassandre."

Most recently, sometime last year current creative director Anthony Vaccerello casually switched up the logo again, landing halfway between the original 1961 design and Slimanes rebrand. Vaccerello's version welcomes the return of Cassandre's iconic design, but this time minus the 'Yves'. Overall, the reception for this update has been positive. I personally love this version. After the last decade saw brands such as Balenciaga, Burberry, and Balmain all switch to Helvetica fonts, it's refreshing to see some of Saint Laurents individuality and character returning. 

TREND: Pockets

Thursday, February 23, 2023

In the 1970s, when second-wave feminism gained ground and the Equal Rights Act was ratified by the US Senate and the Roe v. Wade decision marked a success for women across the America, the utilitarian look made a comeback. The military-inspired look then saw a second renaissance in the 1990s and early 2000s. Now it's back in style once more and this time the key detail is pockets - BIG pockets. The utilitarian style is functional and convenient; influenced by the military and menswear. When we think of functional style, the immediate image can be unflattering, however this season designers are proving that functional fashion can be sexy and feminine.

Shop The Trend: High Budget 

Shop The Trend: Lower budget

Sadness First-Aid

Tuesday, February 14, 2023

Growing up, I was consistently described as moody. I've never been a naturally charismatic person, I'm prone to sadness. My brain has never been very good at giving me regular boosts of serotonin and is quick to pump me full of adrenaline the second I have a negative thought. As I've gotten older and the worries have gotten scarier, it's been easier than ever to give in to the sadness - to mope in it and let it take over my life. I've found that since I've been able to stick a nice label on it - 'mixed anxiety and depressive disorder' - I often feel helpless to it, victimised by it. I am a work in progress when it comes to my own happiness. Through a mix of self-help books and trial-and-error, I've established my own first-aid kit to get myself through the rough patches.

Clean room, clean mind

When I'm depressed I live in filth. This is a common side-effect. Clothes get left on the floor, coffee mugs remain on the desk and the bed goes without being made from night to night. Shockingly, it makes things worse. 

The most crucial part of the cleaning ritual is the changing of the bedding. Somehow, a fresh bed makes the nights softer and the mornings lighter. Sometimes there's nothing more comforting than fresh, taut sheets, plumped pillows, and the clean smell of laundry detergent. Plus, it improves your sleep. A 2012 survey showed that 73% of people sleep better on clean sheets.

The satisfaction I feel after doing the big weekly clean on a Sunday is genuinely the most fulfilling part of my week. Its a symbolic reset on the week  For something that's relatively free, the little boost of comfort that it gives me is worth the effort. 


One of my favourite things about living in London is that you can get the tube and choose from a seemingly neverending selection of parks to explore. You can take a friend and put the world to rights as you meander, or - equally as fulfilling - you can go solo. Most of the time, we walk because we need to get from A to B, but there is a real pleasure in just wandering at your own pace. 

I'm a person who looks out for the small things that bring me joy, and for this parks are a treasure chest. Dogs. Tiny ones. Massive ones. 'Ugly' ones. I don't discriminate. Couples in love. Gorgeous people in gorgeous outfits. Pretty flowers. Enormous trees. Though slightly sadistic, children falling over. Different people have different examples but I can almost guarantee there's something to observe in a park that will spark a little happiness in everyone.

Put it in the diary

I am not naturally organised so I rely heavily on my planner. I use the weekly pages for work; I write down my to-do lists and my deadlines so that when it comes to the dreaded 1-1's with my manager I don't look like a total unqualified idiot. However the monthly pages are for me. I put in when I have tickets for a show, a planned night out or a trip home. All the fun things that I can look forward to. Every day when I'm sat at work, I catch a glimpse of all the good stuff I have to look forward to.

When its looking a little bare, that's also the prompt I need to plan things. The list of things you want do but just never seem get planned. The restaurants that you saw on Tiktok. The plays you see advertised in the tube station. The markets, the gardens, the rooftop bars. Put it in the diary. 

Stop listening to sad music

I have a playlist for crying. A playlist for when I feel numb and want to lie with my eyes closed, music blaring at full volume. A playlist of every single Beatles song in a minor key. My top artist of 2022 was Phoebe Bridgers. It's safe to say that I listen to a lot of sad music. The guardian conducted research on why some people enjoy listening to sad music - because not all people do. They found that people who scored highly on empathy were more likely to enjoy the sad music. When asked about how they felt after hearing a melancholy track they reported feeling moved, which is something I can relate to as someone who actively seeks out things that will make them cry. However, what I found to be key in this research is that enjoyment was reliant on the participant's ability to self-regulate and distance themselves from the sadness. 

Right there, that was the lightbulb moment. If I enjoy sad music so much why can't I listen to it when I'm sad? Because when I'm depressed I lose the ability to self-regulate, to distance myself from Phoebe Bridgers' grief. 

The first week of my breakup I isolated myself and listened to exclusively devastating music. To me, this felt right. I was so depressed that the mere concept of joy felt obnoxious. I only wanted to listen to other people that were hurting, almost like a sadness support group, except no one actually heals. I lived like this until desperation took over and I listened to a podcast on how to get through a breakup. For the most part, the advice was trivial and obvious, but it did convince me to ditch the sad music, at least for a while. Instead, I replaced it with music that was obnoxiously happy. I swapped out Bon Iver for Stevie Wonder. Adele for Bee Gees. It helped.


This is one that has only recently clicked for me and I think it has everything to do with mindset. We all know the benefits of exercise, I won't waste my time telling you about endorphins but it is true. It is scientifically proven that exercise improves mood. However, I think the key to actually making exercise an effective tool long-term is your reason for going. In the past, I'd almost always go to the gym because I wanted to lose weight, and whilst this is obviously still a goal of mine, forcing myself to exercise because I hate my body has never helped my mental health. This time, I decided to try something different. I now go to the gym because I enjoy it. I go because I want to. I approach it like a treat after work. A fun activity. This mindset did not come naturally - I had to consistently convince myself and eventually you start to naturally believe it. 

Making progress is also a huge boost. The sense of accomplishment you get when you finish a leg press set after you've upped the weight. The relief when you get to return to a walking speed after your longest run yet. That feeling is golden. That feeling is why I keep going back day after day. I highly recommend the couch to 5k app. When I started I couldn't run for a solid minute, now, in week 6, I'm running for a solid 25 minutes. Its a really great way to get into running and I don't think I would have been able to have made the progress I have without it.